The client activity report helps you track and manage important client metrics.
Trends are highlighted in the data using coloured text:

Please note that, as at time of writing, this report is in Beta, meaning it is tested and ready for use, but we are still assessing how it works in real-world conditions.
Also bear in mind that reporting from imported data (i.e. data that we may have imported from your legacy practice management system) may provide inconsistent results due to how your old practice management system stored data.

Access the client activity report by clicking Analytics >> Client Activity.  You can change the date range for the report using the 'From' and 'To' boxes at the top left of the screen.

The client activity report can only tell you about the clients that Panacea knows about, so try and create a client record for every client, irrespective of the products or services that they buy from your clinic.
We recommend asking every client if you can 'quickly check their details are up to date' when they come into the clinic.  This can allow you to capture the details of clients who you don't already have in Panacea and to check the accuracy of data for clients who are already in Panacea (including capturing mobile phone numbers and email addresses).

Panacea automatically calculates reporting intervals based on the date range selected.  for example, if you select a date range of 12 months, the reporting interval will be monthly.  If you select a range of one month then the reporting interval will be weekly, with each week ending on a Sunday.
If you select a date range of greater than one year then the reporting interval will be annually, with each year ending 31 December.
The totals at the bottom of the screen compare the selected date range with the date range before it.
Bear in mind that, for some columns, shorter reporting ranges can make the data a bit meaningless.  'Lost Clients', for example, shows how many clients transacted business with your clinic in the previous reporting period, but not in this one.  This is a useful measure when comparing annual date ranges, as you'd expect most clients to have at least one transaction per annum, but not so much on a monthly basis.